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Ideas to Power Your Future

by Adriana Tica

Real growth, not hacks! Build a sustainable, future-proof business. I'll teach you how in 10 mins or less per week. Get weekly strategy advice, in-depth trend analyses, and ideas to help you build a resilient business.

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Featured Post

Spy 🕵️‍♀️ on your competitors with these tools [IPF #077]

Quick announcement: do NOT buy one of my products these days, unless you’re in a rush and need them NOW. Otherwise, wait until next week, they will all be discounted. I’m celebrating my birthday, so drinks are on me! Hi there Reader, How do you feel about your competition? Love them or hate them? For most of us, it’s a mix: they keep us on our toes and also annoy the bejesus out of us when they get that campaign or positioning just right. Let’s see how you can get some insights into their...

10 days ago • 5 min read

Hiya, Reader, Email, social media — Facebook, Instagram, Threads, YouTube, Reddit, LinkedIn, TikTok, X/Twitter, Pinterest, AirChat, BlueSky, Mastodon —, SEO, blogging, paid ads — GoogleAds, Meta Ads, newsletter ads, display network ads, X ads —, PR, earned media, podcasts. Hot damn, I’m exhausted just from writing these and I’m barely scratching the surface of what’s out there. Choosing the right channels to promote your business on is H A R D! No wonder it’s one of the most frequently asked...

17 days ago • 5 min read

Quick announcement before we dig in: in exactly one week, I'll be teaching a workshop with Peter Boyle of Growth Models on growing your audience WITHOUT relying on social media. It's happening on April 25 — get all the details and sign up here. PSA: If you already participated in my Audience Accelerator workshop in February, there's no need to sign up for this workshop too. The information will be very similar, so you can simply re-watch the recording if you need a refresher. Hey there...

24 days ago • 6 min read

Quick announcement before we dig in: in exactly one week, I'll be teaching a workshop with Peter Boyle of Growth Models on growing your audience WITHOUT relying on social media. It's happening on April 25 — get all the details and sign up here. PSA: If you already participated in my Audience Accelerator workshop in February, there's no need to sign up for this workshop too. The information will be very similar, so you can simply re-watch the recording if you need a refresher. Hiya Reader,...

about 1 month ago • 8 min read

Hi Reader, I’ve been talking a lot about money lately, especially with my strategy session clients. Most of them know they should be investing in marketing but they don’t know when and how much. The first question is easy to answer: as early as possible. For the second one, I apologize, but I can only give you marketing’s most hated answer: it depends. There is a framework I use with my clients to get to the bottom of it and come up with actual numbers and this is what we’re exploring today:...

about 1 month ago • 6 min read

Hiya Reader, Quick shameless plug before we dig into today’s topic: last week I announced I’m launching a Fractional CMO service. Nine of you already registered your interest. Thank you! I only have three available slots and the offer will go live next week. If you want to work with me on your strategy for 1+ months, click here to let me know and you’ll be the first to find out when the offer goes live. Have you ever tried selling your car for the exact same amount you purchased it for, even...

about 2 months ago • 6 min read

Hi Reader, Did you notice that fractional executives seem to be everywhere now? They’re more in demand than ever, so today we’re exploring why that is happening and how you can leverage this trend, either as a CxO for hire or as an employer. Before we dig in: I’m launching a Fractional CMO (Chief Marketing Officer) service soon. Would you be interested in working with me as your medium- or long-term advisor? If so, click here to let me know and I'll add you to my special list. Any business,...

about 2 months ago • 6 min read

Hiya Reader, This topic was suggested by Enitsedom Fullilove-Thigpen. If you want your own topic featured, all you have to do is fill in this form. I chose to feature this topic because it’s not just Enitsedom who asked me about it — nearly all my clients ask me about this during our 1:1 strategy sessions. Social media fatigue is real and the burnout it can cause hurts a lot! So today we’re exploring promotional tactics that don’t involve you massaging social media algorithms 🔦Community...

about 2 months ago • 8 min read

Hiya Reader, “I had a $50k/$100k/$1m launch”. You’ve surely seen this flex before — it’s cool, isn’t it? For most products/services, the launch itself isn’t the most important thing, though, and too much focus on it can harm your long-term revenue opportunities. Today, we’re fixing that. 🔦Community Spotlight Time-sensitive: sick of writing for crickets? The day to change that is today! My friend Sinem Günel has a way out for you. She built a massive Medium audience and a 6-figure business all...

2 months ago • 5 min read

Hiya, Reader “What does your audience need? Build that and you shall be rich” is the advice you see everywhere. It’s not wrong -- it’s a much better approach than building a solution looking for a problem (hiya, blockchain, I’m looking at you!). But here’s the thing: essentially, people only need breathing, food, water, shelter, and sleep. Image via Simply Psychology That’s it -- that’s all we humans need to live. Everything above the first layer of Maslow’s pyramid is a perceived need. Odds...

2 months ago • 5 min read
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